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3 Ways to Explain Your Value to Price Obsessed Couples

One of the most common questions we get from wedding professionals year over year is the same loaded question: How do I explain my value? This question can lead to a lot of anxiety and missteps for new...

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Trust The Process Part 1

Trust The Process Part 1 What’s your process?  I’m not talking about the sales process this time.  I’m speaking about your planning process, which involves once a client is booked until you perform...

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Search Without Stalking

Search Without Stalking   I talk in my book SALES for Event Pros quite a bit about the Search process and this is a common question that I get. “Mitch, how do I research a client without appearing like...

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Personality and You

Personality and YOU I’ve been in sales my entire life.  My parents gave us the option as a family to choose a trip or a VCR at the time.  I persuaded them to get the VCR as I thought at the time we...

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How To Convert Price To Meeting Part 1

How To Convert Price To A Meeting Recently I received an email from a bride who was very short and to the point in her initial inquiry (I’m sure you NEVER get those, do you?). Her inquiry looked...

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